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                                    大隱隱于天麓

                                    東部華僑城/景區地產項目



                                    解決方案

                                    定位于“優質生活的創想家”的華僑城集團,是隸屬于國務院國資委管理的大型中央企業之一。東部華僑城.天麓——構建于中國最稀缺海岸線之上的山海大宅,獨享天地之間最靈柔的山海線條與自然生態,攝取世界最現代的別墅建筑元素,打造出深圳最雍貴的高檔住宅。整體的營銷推廣聲勢浩大卻又高效有序,造成了深圳高端樓盤營銷的“天麓現象”。
                                    匹配華僑城旅游+地產戰略模式,聚焦東部華僑城9平方公里山海資源,茶溪谷、云海谷、大俠谷三大主題景區,天麓1到9區的整體品牌形象管理及階段性事件、活動、主題文案、營銷推廣策略。






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